If you need short term cash ...
Bank says 'no'?
Credit card maxed out?
Family can't help?
Getting the help you need can take time and, if your credit rating is poor, banks and conventional loan companies will almost certainly refuse you. So what do you do when you need cash now, but your pay or other income isn't due for a week or two?
An unsecured loan can bridge the gap.
It's not a long term solution, but it does give you money right now, without complex credit checks and time-consuming paperwork. You complete the loan application online and your unsecured loan will be approved within an hour (usually much quicker).
All you have to do is decide how much you need and for how long - and, of course, be able to pay the repayments on time. As a short term solution to sort out your immediate cash flow challenges it couldn't be easier.